Turning members events into great member experiences requires careful planning and attention to detail. Here are some steps you can take to create a memorable experience for your members
Failure to understand your members: Before planning any events, take the time to understand your members' interests, needs, and preferences. Conduct surveys or focus groups to gather feedback and insights on platform.
Set clear objectives: Define the goals and objectives of your event. What do you want your members to learn, experience, or achieve? This will help you create a focused and impactful event.
Create a compelling program: Develop a program that reflects your members' interests and needs. Incorporate interactive elements, such as workshops, discussions, or networking sessions, to encourage engagement and participation.
Encourage networking and community building: Provide opportunities for members to connect and build relationships with each other. Encourage interaction and collaboration through group activities, icebreakers, or social events.
Solicit feedback and measure success: After the event, gather feedback from attendees to understand what worked well and what could be improved. Use this feedback to refine future events and measure the success of your program.
Reasons why Member Experience Matter?
Making valuable contributions, strengthening connections with members and supporters, and developing the foundation for positive growth are all essential to the success of your mission.
Tips for Better Member Experiences
Understand your Members - Want to know how to make your membership really shine? Get in tune with what makes your members tick! Create a survey that reveals the wants and worries of your members. This roadmap will help you make improvements that assure an enjoyable experience for all!
Improve your welcome connection point - Welcome members with a great first impression: start with an inviting welcome email. To keep them engaged, consider crafting newsletters, dynamic forums, and social media groups tailored specifically to your members. These channels can offer the perfect opportunity to announce news and updates while showing members all the ways they can be involved.
Conduct regular member feedback surveys - Memberly is all about members so special take care of your members is a must. Want to improve your members' satisfaction? Create an engaging annual member needs assessment that incorporates their feedback right into the survey-creation process!
Show your members you value them by putting their feedback into action - it’s the best way to make sure you're exceeding their expectations and delivering real value. Plus, with regular surveys, you can analyse satisfaction levels, understand successes, and brainstorm improvements – get creative!
Create a central hub of information - Transform your membership website into an all-encompassing hub for members to explore events, learning opportunities, and more! Not only can this be a launchpad for engagement, but it'll help you understand your members better. Think members-only pages of content tailored especially for them and gated access to forums and e-lists. Every registration you capture is one step closer to heightened personalization and deeper engagement with your members.
One of the easiest ways to do these is use Memberly. With Memberly, you can turn your members events into great member experiences that build engagement, loyalty, and community.
For an event Memberly app can help you engage with your attendees by:
Allowing them to easily access event details, including the schedule, educational sessions, venue maps, etc. on their mobile devices.
Keeping your attendees in-the-know with any updates through push notifications either to everyone, or to select groups.
Giving attendees an easy way to give feedback via surveys after a keynote, an individual session, or the entire event/conference.
Allowing attendees to network through in-app messaging, activity feed, photo gallery, and more.
Elevate the event experience with Memberly